Zach Zoya and Atelier New Regime are giving away $1,500 in prizes.
The 2021 edition features dance battles, graffiti, live music and tacos, with online beat-making seminars and panels, too.
Warm country cabin vibes and a fresh band of magical musicians are showcased in the Montreal artist’s new music video.
The beer company marks the festival’s 20th edition and their longstanding relationship with POP.
The 18+ events take place over the next three Fridays.