CF Montréal just unveiled their new logo

The new CF Montréal logo was unveiled at a press conference this morning, highlighting key elements of the team’s identity and history.

Following criticism from fans and partners (including a comparison between the snowflake logo and a certain body part), CF Montréal announced on May 5 that they would change the team logo in time for their 2023 season, just two years after the original branding change from the Montreal Impact.

View this post on Instagram

A post shared by CF Montréal (@cfmontreal)

For more on football culture in Montreal and beyond, please read The 1st Half.

---

For more Montreal sports coverage, visit our Sports section.