Market share streaming services Netflix yellowjackets Prime Video Disney+ Crave canada SVOD

Crave’s SVOD market share down again as Disney Plus, Prime Video make gains in Canada

Despite excellent shows like Yellowjackets, Euphoria and Succession, Crave is having trouble keeping up with the major international players.

JustWatch has released their latest performance review of Subscription Video on Demand (SVOD) services in Canada, measuring the market share of the most popular streaming services across the country, including Netflix, Prime Video, Disney Plus, Crave and Apple TV+.

According to Q4 results from 2021 (October 1 to December 31), Disney Plus has increased its market share by 1% since Q3, from 17% to 18%. Prime Video also increased its market share by 1%, up to 20%. The market share of Crave decreased by 2% overall between Q3 and Q4.

Prime Video currently sits in second place, while Netflix has remained in first place, with 26%.

market share streaming services canada svod crave disney + plus prime video netflix
Crave’s SVOD market share down again as Disney Plus, Prime Video make gains in Canada

Disney Plus grew 7% throughout 2021, making it the only consistently growing platform in the Canadian SVOD market.

Crave’s SVOD market share down again as Disney Plus, Prime Video make gains in Canada

For JustWatch’s weekly streaming charts, compiling the top movies and TV shows available to watch in Canada, please click here.

For the latest streaming content on Netflix, Prime Video, Crave, Disney Plus, CBC Gem, Apple TV+ and Criterion, please see our weekly streaming roundup.


For more film and TV coverage, please visit the Film & TV section.