The SHEIN MTL Edit: A Multi-Floor Dreamlike Shopping Experience Arrives in Montreal

This summer, global fashion destination SHEIN is bringing its world to life in Montreal with an immersive, three-story pop-up experience: The SHEIN MTL Edit opens to the public on July 30th with two weekend activations located in Montreal.

Curated with the Quebec shopper in mind, the SHEIN MTL Edit is designed as an elevated one-stop shopping destination that blends quality, thoughtful design, and cultural flair. The Montreal pop-up will feature a multi-category showcase, spanning fashion, beauty, home, and more.

Guests can expect fun activities and items like oversized croissants, dreamy umbrellas, and larger-than-life props designed to spark imagination and photo-worthy moments.

Visitors can shop curated capsules from SHEIN’s Trend Stores –  including MOTF (tailored wardrobe staples), DAZY (minimalist neutrals), and ROMWE (youthful energy), while discovering how SHEIN has become a true one-stop lifestyle destination. Montrealers will be able to feel the fabrics, explore the brand’s higher-quality collections such as Glowmode, the brand’s sportswear line,  and experience SHEIN’s digital-first brand in real life.

Dates: July 30 – August 3 and Fri. Aug 8 – Sun. Aug 10th
Hours: 10:00am – 9:00pm all days except Sunday (11:00am – 8:00pm)

 Tag your look with #SHEINxMTL

Date and Time

Wednesday, Jul 30 10 a.m. to Sunday, Aug 10 8 p.m.

Location