Les Printemps du MAC 2025: Alter Ego – The Evening of All Selves is happening on April 11

A fundraising event for the Fondation du MAC in support of the development of contemporary art in Montreal and its emerging artists

The Fondation du Musée d’art contemporain de Montréal (MAC) is proud to reveal the theme for the 17th edition of its philanthropic evening, Les Printemps du MAC, which will be held on April 11 at La Nesra. Under the theme “Alter Ego,” guests are invited to experience an immersive and artistic celebration offering an opportunity to unveil another facet of their personality for an evening. In addition to participating in a memorable event, guests will contribute to the development of emerging contemporary artists and the rise of new talents, particularly through the auction that will feature works by five artists mentored by artist Yann Pocreau.

Guests can expect:

• An open bar and bites prepared by the trendiest restaurants: Chez Josie, Montréal Bowling, Name’s on the Way, Shnoopi & Shnoopa, Soubois, and Flyjin.
• Spellbinding DJ performances by Ian Jackman, Tallandskiinny, Audrey Bélanger, and The Neighbors.
• Activations from our favourite brands: Simons, BonLook, L’Oréal, and more!
• Designers opening the annual red carpet: Mark Antoine Lynch, Olivia Bretheau, Raphaël Viens, Tristan Réhel, Marie-Ève Beaudoin, Vincent Lakuach, Marie Saint-Pierre, Tristan stores, and more!

Alter Ego will explore the multiple facets of self-perception, creative expression, and the freedom to present one’s self without any restraint. With captivating performances by invited artists, an electrifying musical atmosphere, artwork to discover, and a carefully curated selection of food and cocktails, the evening promises to be another must-attend event on the Montreal scene. For the occasion, participants are invited to don bold outfits and surprising silhouettes to celebrate in style alongside public figures, who will walk the iconic Les Printemps du MAC red carpet, adorned in their finest attire.

A Program and a Platform for Emerging Talents

The five artists who will be presented at the event, selected by the MAC conservation team, Concordia University, and UQAM, will participate in the very recent Fondation du MAC program. This program acts as an incubator in support of emerging artists. The group of artists will benefit from a mentoring session led by artist Yann Pocreau, in addition to personalized sessions with MAC curators to provide them with tangible tools. With the same desire for development, the auction model has been redesigned for this new edition, allowing all profits from the sale of the works to be donated to the participating artists, in order to fully support them in their practice.

“We are delighted to unveil the exceptional theme of Les Printemps du MAC 2025 and to collaborate once again with a committee of talented, philanthropic, and creative young volunteers who bring a new and inspiring energy to this event,” says Anne Lebel, Executive Director of the Fondation du MAC. “Moreover, the Foundation is pleased to launch a new program aimed at supporting the journey of emerging artists. We invite all collectors, whether beginners or seasoned, to show their support for the MAC and contemporary art, and to directly encourage emerging artists by acquiring works as part of the auction.”

To experience an unforgettable evening, everyone is invited to don their Alter Ego on April 11th in vibrant support of the Fondation du MAC.

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Les Printemps du MAC

Created in 2006, Les Printemps du MAC shines under the management of Les Printemps du MAC Committee, a group of young philanthropists passionate about contemporary art who have set themselves the mandate of organizing a unique event with real added value for guests and to promote the Museum for the benefit of the Museum of Contemporary Art Foundation. The event, which aims to raise awareness among young generations about contemporary art and the importance of the role of the Museum of Contemporary Art (MAC) in the preservation and dissemination of this heritage in Quebec, Canada, and internationally, contributes directly to the Museum’s growth, as all profits from the evening are donated to the MAC Foundation. Since its creation, Les Printemps du MAC has enabled the Foundation to raise more than $3 million and reach more than 14,000 participants.

Date and Time

Friday, Apr 11 7 p.m. to Saturday, Apr 12 3 a.m.

Tickets

Location