Study finds that 84% of Canadians with strongest belief in disinformation vote Conservative

An EKOS study on disinformation in Canada has found that Conservative Party voters are the most likely to believe disinformation.

According to the results, 84% of the most disinformed Canadians are planning to vote for the Conservative Party of Canada. That percentage increases to 95% if you include those who plan to vote for the People’s Party of Canada (PPC).

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— Frank Graves (@VoiceOfFranky) September 27, 2023

Study finds that 84% of Canadians with strongest belief in disinformation vote Conservative

The study asked respondents a series of True or False scale questions and cross-referenced the results based on which party the respondents planned to vote for.

“For this research, we tested four separate indicators of disinformation and we have constructed a disinformation index, a 12-point scale that measures how strongly respondents have bought into three pieces of disinformation and how strongly they reject one piece of correct information:

Canada’s economic growth lags well behind the G7 average;
Vaccine-related deaths are being concealed from the public;
The right to bear arms is guaranteed in Canada’s constitution; and
Climate change is caused by greenhouse gas emissions”

As explained by EKOS founder Frank Graves in the statement below, respondents received 3 points per statement they rated as completely true (or completely false in the case of greenhouse gases causing climate change), 2 points per statement rated mostly true (or mostly false for the GHGs statement) and 1 point per statement skipped — ie. every statement they didn’t categorize correctly as true or false. Respondents didn’t receive a point for skipping the statement on economic growth.

For this research, we tested four separate indicators of disinformation and we have constructed a disinformation index, a 12-point scale that measures how strongly respondents have bought into three pieces of disinformation and how strongly they reject one piece of correct…
— Frank Graves (@VoiceOfFranky) September 27, 2023

Study finds that 84% of Canadians with strongest belief in disinformation vote Conservative

For more on the study, please visit the EKOS website.

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