BT21 BTS Play Line Friends Montreal pop-up shop
Arts & Life

Montreal pop-up shop to sell LINE FRIENDS characters designed by K-pop stars BTS

by Lorraine Carpenter

The PLAY LINE FRIENDS shop opens this Friday in the Eaton Centre.

This Friday, Oct. 14, the PLAY LINE FRIENDS pop-up shop is opening in Montreal, and fans of K-pop stars BTS are in luck. Members of BTS designed eight characters for the global character brand (Koya, RJ, Shooky, Mang, Chimmy, Tata, Cooky and Van), a collaborative projected called BT21, and the figures wile sold in the Montreal shop alongside signature LINE FRIENDS characters Sally, Brown and Cony.

The first 300 clients at the pop-up shop, which opens on Friday at 9 a.m., can expect to receive a free gift.

LINE Friends BTS Montreal pop-up shop
Montreal pop-up shop PLAY LINE FRIENDS to sell characters designed by K-pop stars BTS

The store is located in the Eaton Centre downtown, in the 3,800 square-foot space formerly occupied by Foot Locker. Following extremely successful PLAY LINE FRIENDS shops in Vancouver and Toronto, the Montreal pop-up is adding features such as a BT21-themed claw machines, new in-store photo ops featuring SALLY and BT21 characters as well as exclusive product launches. Canadian retail and lifestyle brand Sukoshi Mart collaborated with LINE FRIENDS on the in-store experience.

BT21 characters, designed by BTS, are coming to the Eaton Centre in Montreal on Oct. 14

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Posted in Arts & Life

by Lorraine Carpenter

Editor in chief
Lorraine Carpenter was born in Montreal and studied communications and journalism at Concordia. She co-founded Cult MTL in 2012 following 12 years at the now-defunct Montreal alt weekly the Mirror, where she worked in editorial as copy editor and music editor. She’s dedicated to supporting the cultural scene in Montreal.