Arts & Life

Province launches Choose Quebec Culture campaign with Charlotte Cardin

by Lorraine Carpenter

The campaign hopes to boost an industry that has struggled through the pandemic.

Today Quebec Culture Minister Nathalie Roy announced the launch of a new campaign appealing to Quebecers to support artists from the province.

“Our government had promised the cultural community an advertising campaign to invite Quebecers to choose our culture. Today, I am announcing the launch of this campaign.”

—Nathalie Roy

“When you choose Quebec culture, virtually or in person, or as a gift for someone else, you’re contributing not only to the vitality of the cultural community, but also to the prosperity of Quebec as a whole.”

The Quebec culture advocacy video features Charlotte Cardin and the song “Je quitte” from her 2021 album Phoenix.

Watch the video with Charlotte Cardin here.

https://youtu.be/guSu5-LyRIY
Province launches Choose Quebec Culture campaign with Charlotte Cardin

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Posted in Arts & Life

by Lorraine Carpenter

Editor in chief
Lorraine Carpenter was born in Montreal and studied communications and journalism at Concordia. She co-founded Cult MTL in 2012 following 12 years at the now-defunct Montreal alt weekly the Mirror, where she worked in editorial as copy editor and music editor. She’s dedicated to supporting the cultural scene in Montreal.