Cineplex reports 96.1% drop in theatre attendance in 2021

Cineplex Inc. has shared the financial report of the cinema chain’s first quarter of 2021 and the results are depressing, to say the least. Since this time last year, theatre attendance has dropped by 96.1%, from 10.7 million to a mere 400,000. Moreover, revenue has dropped by 85.4%, making just $41.4-million in the past three months compared to $282.8-million in the first quarter of 2020.

The top films of the year thus far at Cineplex cinemas is just as shocking: Tom & Jerry and The Croods: A New Age were the biggest money makers at the box-office, making up a respective 19.3% and 16.1% of what audiences attended. In contrast, 1917 and Star Wars: The Rise of Skywalker were the two biggest movies of Q1 2020 and only constituted 9.7% and 9.2% of the box-office.

T-Pain voices Tom’s singing voice in Tom & Jerry

There is hope for the future, however. Blockbuster titles such as A Quiet Place Part II (May 28), F9 (June 18) and Black Widow (July 9) are on the horizon and with vaccines being rolled out at a steady pace, things are looking optimistic for Cineplex continuing their year on a brighter note.

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