Ye Olde Orchard French sign

Ye Olde Orchard changes sign to Maison Publique Orchard in compliance with French language laws

The Office Québécois de la langue française (OQLF) has forced the longstanding Montreal pub to rebrand.

In compliance with the Office Québécois de la langue française (OQLF), Ye Olde Orchard pub has changed its sign to read Maison Publique Orchard.

In May, the Monkland Avenue location of the pub chain was ordered to add French to its sign by the OQLF. At the time, Ye Olde management was puzzled as to how French would be incorporated into the sign given that there are technically no English descriptors to translate, just the name of the establishment.

Ye Olde Orchard owner Joe Pilotte had received letter from the OQLF before, and always complied with requests to alter public signage and ads. Pilotte said that the OQLF officer who was working their file told him that they might have to translate their brand name entirely — to something like le Vieux Verger — in order to comply with current language laws.

Ye Olde Orchard changes sign to Maison Publique Orchard in compliance with French language laws

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