Just 1 in 3 Canadians trust social media algorithms

A new study by Léger has examined Canadians’ overall trust in a variety of Artificial Intelligence (AI) tools. The study found that just 1 in 3 Canadians (34%) trust the algorithms that decide what content to show users on social media platforms like Facebook, Instagram, Twitter, etc.

Canadians are most likely to place their trust in AI tools used for completing tasks at home, such as adjusting the thermostat, playing music or vacuuming (63%).

1 in 2 Canadians also trust AI tools that answer questions about a product or service on a website via chat (52%), and AI tools using facial recognition (51%).

“Recently, Chat GPT and other tools like Google Bard have been making many Canadian and American headlines. With this in mind, we took a deeper dive into Canadians’ and Americans’ perspectives on AI tools in general. Our latest North American Tracker explores their usage, familiarity and opinions on these types of tools (including whether they’re good or bad for society).”

Just 1 in 3 Canadians say they trust social media algorithms like Facebook, Instagram and Twitter.

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