The #TapeOutHate campaign aims to start a dialogue about racism in hockey

Budweiser and the Hockey Diversity Alliance have launched a new campaign called #TapeOutHate, which aims to tackle racism within the world of hockey. This follows last fall’s HDA campaign, in conjunction with ScotiaBank, featuring P.K. Subban.

The powerful new ad features players Wayne Simmonds from the Toronto Maple Leafs and Quebec-born Anthony Duclair from the Florida Panthers discussing the discrimination they have faced throughout their years playing hockey.

“We’re only so many in this game. We need other people to speak up for us. Silence is not an option. We need our allies. We need the fans, we need everyone on board to make this a movement. When you get more diversity in the game, it’s only going to make the game better.”

—Anthony Duclair

As part of the initiative, Budweiser and the Hockey Diversity Alliance have created rolls of tape featuring messages from players’ experiences with race. $1 from every roll will be donated to the HDA, who work tirelessly to end racism within the sport.

For more on the #TapeOutHate campaign, please visit the Budweiser website.

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