If each household spent $12/week more on local food, Quebec farmers would generate $1B more revenue

Earlier this year, Quebec Agriculture Minister André Lamontagne responded to a report about the popularity of Quebec wines with a challenge to Quebecers: If every Quebec household substituted $12 that they spent on foreign food purchases with food by Aliments du Québec, the province’s farmers, fishermen and food processors would get a $1-billion boost.

Bravo! Si chaque ménage québécois substitut chaque semaine $12 d’achat d’aliments étrangers par des Aliments du Québec, c’est $1 milliard de revenus de plus par année pour nos agriculteurs, pêcheurs et transformateurs. On relève ensemble le défi $12! https://t.co/OPhpQXMvKN

— André Lamontagne (@andrelamontagn2) January 16, 2021

Quebec Premier François Legault also re-shared a similar message to Quebecers yesterday, and the importance of supporting local.

“If each family replaces $12 per week in their grocery shopping with food from Quebec, that’s $1-billion more for Quebec farmers, fishermen and food processors.”

—François Legault

Si chaque famille remplace 12 $ par semaine de ses achats à l'épicerie par des aliments du Québec, c'est 1 milliard $ de plus pour les agriculteurs, les pêcheurs et les transformateurs alimentaires québécois. pic.twitter.com/cHXiUwrfwo

— François Legault (@francoislegault) October 9, 2021

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