Instagram launches Reels to compete with Tik Tok

Instagram has announced that they will be releasing a new service called Reels. Reels has clearly been designed to compete with Tik Tok, allowing users to “record and edit 15-second multi-clip videos with music, effects and new creative features.” The launch comes at an interesting time, when, due to its ties to China, Tik Tok could be banned in the United States. Reels has already launched in 50 countries, and will be coming to Canada soon.

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???? Introducing Reels ????⁣⁣ ⁣ Now you can record and edit 15-second multi-clip videos with music, effects and new creative features. Reels lets you express yourself and entertain people, whether you’re showing off a new skill or making a funny video the world deserves to see.⁣⁣ ⁣ ????????????✨????????????⁣⁣ ⁣ Share reels with friends on Feed — and if you have a public account, you can also share reels with the larger Instagram community in a new space in Explore.⁣⁣ ⁣ Today Reels is rolling out to more than 50 countries, and we can’t wait to see what you create. Tap the link in our bio for more information.

A post shared by Instagram (@instagram) on Aug 5, 2020 at 8:00am PDT

Instagram has launched Reels to compete with Tik Tok, and will be available in Canada soon

For more on Reels, please visit the Instagram Instagram page.

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