Johanna Ortiz x H&M: The full collection arrives this week

After an elegant set of four dresses launched last year as a preview collection of the Johanna Ortiz x H&M collaboration, the full collection launch is just around the corner. As with the preview collection, this collab aims to be “playful, glamourous, and [inclusive], with designs that any woman can wear.”

“I’m most excited about the fact that I’m taking a bit of my design and a bit of Colombia and reaching a new audience of women.”

— Johanna Ortiz

The collection will include 19 new pieces, and, as is often the case with Johanna Ortiz, we can expect beautiful floral designs on a variety of dresses, including maxis and midis, wraps and ruffled styles. We will also be treated to swimwear (as pictured below), which is an exciting addition to the collaboration. To showcase the collection, H&M has again enlisted model Tina Kunakey, who appeared in last year’s preview, as well. The campaign also features models Juana Burga, Adot Gak and Alessandra Garci.

“I don’t want my designs to only be for going to a wedding or a garden party, they can be worn to a bar or for hosting a dinner at home too — I want these designs to be a part of your wardrobe. Wear them with flats and no makeup. It works. It’s just embracing being feminine.”

— Johanna Ortiz

The collection is available tomorrow morning in selected H&M stores in Montreal and across Canada, as well as online. To see the full collection, also visit the Johanna Ortiz x H&M website. Happy Shopping!

Similarly, for the latest H&M fashion collections, like the P.E Nation x H&M collab and the H&M Studio line, please visit our Style section.

To read the latest issue of Cult MTL, please also click here.

Additionally, to vote for your favourite Montreal people and things in the Best of MTL readers poll, click here.