UNIQLO’s celebration of Gudetama is super cute

Gudelicious with Gudetama

Uniqlo’s latest collaboration is upon us and it’s interestingly odd. The collection is called Gudelicious and it’s based on the cute Japanese cartoon character Gudetama. Originally produced by Sanrio (the company behind Hello Kitty) in 2014, Gudetama’s English translation is “lazy egg,” which therefore explains the tired look on its face. While Japenese people are known to be hard-working, the character partly symbolizes the “laziness” of millennials. The popularity of Gudetama has spread worldwide, and the character is now a symbol of Kawaii culture.

The collection, designed for women, includes six T-shirts ($14.90) in white, black, cream, beige and pink. Each tee has a different design depicting Gudetama as various food items. You can see the lazy egg depicted on pizza, noodles, fried rice, in a sandwich and, lastly, on toast with bacon and sausages. While the meaning behind the character may be quite cynical, the designs are still extremely cute. And who doesn’t feel lazy some days?

The collection is available for purchase online starting Monday, Dec. 30. You can also check the Uniqlo website for more details. We hope you enjoy the lazy egg!

Similarly, to read about the latest fashion collections and collaborations, please visit our Style section.

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About Cult MTL

Cult MTL is a daily web and monthly print publication focusing on Montreal music, arts, culture and city life. Along with interviewing local and visiting artists, promoters and entrepreneurs, we feature analysis and criticism by our editorial staff and crew of columnists and freelancers, compile comprehensive event listings, curate a daily To-Do List and run the annual Best of MTL readers poll.